Educating and inspiring sharing my love of beauty.

LAURA DALE

BEAUTY INDUSTRY EXPERT

This is me

Hi, I’m Laura Dale
A licensed Cosmetologist, Brand Education Leader and Hair Expert with over 20 years behind the chair, specializing in stylist and consumer education, and luxury beauty.

I’ve styled hair in salon, for pro brand campaigns, led stylist training programs, and create content that brings products to life both in store and online. I specialize in product knowledge and training that clearly communicates what makes each product or tool unique, making it easy for both stylists and consumers to feel confident recommending and choosing the right solutions.

Whether I’m styling hair supporting pro teams in the field or creating digital content, my passion is helping brands shine through education. I love sharing expert tips, product insights, and my lifelong love for all things beauty and hair.

Global Brand Educator Licensed Cosmetologist

Stylist Educator Beauty Industry Expert

Product Trainer Content Strategist Beauty Writer

I create education and looks that make beauty brands shine.

Resume

Brands and Clients

I’ve had the privilege of working with top beauty brands across professional, distribution, retail, and direct-to-consumer channels bringing education, strategy, and storytelling to every touchpoint.

Press and publications

Press and Publications

As an experienced beauty writer, I've had the privilege of writing for a variety of publications, covering topics from styling tips, to the best hair styling tools and top products for specific hair types and hair concerns.

Press and Publications

Training and Product Education

I’ve created, scripted, and directed a wide range of training content for beauty brands including how-to-use videos, styling tutorials, product knowledge, and train-the-trainer education. I’ve also had the pleasure of serving as an on-camera beauty expert, presenting education, product demos, and pro tips directly to both consumers and professionals.